Every Project Cannot Be a Top Priority

Sounds obvious doesn’t it? Projects aren’t all equally important.

But it’s not uncommon for agency teams to be working on three or more projects at once.

With team members jumping between completely different challenges and clients regularly. Under pressure to keep everybody happy and get regular updates out the door.

There are several driving factors.

Deadlines loom

There are always deadlines in agency land. Projects mostly have agreed endings, with an associated date.

Thankfully those dates are rarely the same for multiple projects. At least not for agencies who’ve been burned by it before.

But as the deadline approaches, the pressure for visible progress increases.

Some clients pay more

Few agencies offer every client the same rates.

When there’s an opportunity, the rates will be higher. Those who pay most often have greater revenue potential, and so are more important.

When there’s an opportunity, the rates will be higher. Those who pay most often have greater revenue potential, and so are more important.

Read the rest of this post over on Agency Tactics on Ghost.